In the last few years, esports has become a real trend. Previously dedicated to a niche community, its practice has experienced a real breakthrough thanks to the emergence of new technologies and certain streaming social networks such as Twitch. Based on this observation, the chain of hypermarkets Cora approached our agency to help them expand their range of services with an in-store corner entirely dedicated to esports.
Gamers' Guild is a corner entirely dedicated to esports, which goes beyond a simple arrangement of products. It is an immersive and inclusive space that creates a real experience for the customer. Whether they are a beginner or an experienced gamer, Gamers' Guild will accompany them in their evolution, until they become an esport legend.