In the last few years, esports has become a real trend. Previously dedicated to a niche community, its practice has experienced a real breakthrough thanks to the emergence of new technologies and certain streaming social networks such as Twitch. Based on this observation, the chain of hypermarkets Cora approached our agency to help them expand their range of services with an in-store corner entirely dedicated to esports.

THE CONCEPT

Gamers' Guild is a corner entirely dedicated to esports, which goes beyond a simple arrangement of products. It is an immersive and inclusive space that creates a real experience for the customer. Whether they are a beginner or an experienced gamer, Gamers' Guild will accompany them in their evolution, until they become an esport legend.

Gamers’ Guild’s real strength is that the customer is guided in his evolution to become an esport legend. No matter their skill level, every client will feel concerned by one or the other category. Two other categories, simulation gears and streaming accessories, have also been integrated to offer a complete service in line with the current demands.

Gamers’ Guild is more than an in-store space, it is also a community and an interactive experience. Thanks to a tournament platform, the gamers from all over France will be able to connect, to exchange and to play against each other through tournaments gathering the most famous video games.

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