Smartoys’ 20th Birthday

Smartoys is a Belgian video game retailer that counts almost 20 stores throughout Wallonia and Brussels.

20 dedicated actions supported by AAA-partners

To celebrate its 20th birthday, the chain decided to create 20 actions dedicated to their clients. Among these surprises, there were some exclusives promotions, giveaways and a live stream gathering 10 streamers, working on getting money for the charity Make A Wish Belgium South.

In order to spoil their customers in the stores but also on the social medias, 20 actions have been developped.

To end the campaign, a charity live stream was organized on Twitch and gathered some great streamers such as Teeqzy, Akytio or Adz.

To make this birthday a success, we could count on the support of Nintendo, Microsoft, Sony and Logitech.

Some press releases were sent to the Belgian medias and an online campaign was created to promote the action.

Related projects ...