Event management
From the online campaign to its promotion
Tasks
20 dedicated actions supported by AAA-partners
To celebrate its 20th birthday, the chain decided to create 20 actions dedicated to their clients. Among these surprises, there were some exclusives promotions, giveaways and a live stream gathering 10 streamers, working on getting money for the charity Make A Wish Belgium South.
20 in-store and online actions
In order to spoil their customers in the stores but also on the social medias, 20 actions have been developped.
A charity live stream
To end the campaign, a charity live stream was organized on Twitch and gathered some great streamers such as Teeqzy, Akytio or Adz.
Three AAA gaming partners
To make this birthday a success, we could count on the support of Nintendo, Microsoft, Sony and Logitech.
Supported by a social media and PR campaign
Some press releases were sent to the Belgian medias and an online campaign was created to promote the action.
