An interactive & immersive shopping experience
Plunge into Netflix’s flagship series!
For its first European introduction in the retail sector, Netflix mandated Buzz Attitude to create a space dedicated to its most famous TV-shows such as Stranger Things, The Witcher and Squid Game. Thanks to an immersive layout, interactive activations and as well as a comprehensive range of products, each customer will be invited to plunge into Netflix’s universe.
Making Netflix’s series come to life
Thanks to a strong storytelling based on Netflix’s universe, each customer will be immersed into its favorite shows through the displayed products and the interactive campaign.
An immersive design
This space has been conceptualized as a whole, mixing but distinguishing each show, with their own features and strengths, in order to be the most meaningful for the shopper.
Online activations
Finding out their role in the Witcher, participating in a big contest or challenging the French on an Arcade game… Interactive activations create stories, stories creates memories.
Supported by influencer marketing
About ten influencers promoted the campaign on their social networks. Thanks to their diversified profiles and the multiple platforms used, we ensured a real optimization of the global coverage.
