From brand creation to marketing
A geek concept for Migros Geneva shops
MGeek is a corner in 18 Migros Geneva shops where consumers can find mugs, figurines, decorations, lamps and Funko Pop! etc. all based on their favourite licences and characters from the world of pop culture. Stranger Things, Disney, Minecraft, Pokémon and Dragon Ball, they’re all there!
An all-encompassing concept
MGeek has been designed to satisfy all age groups and fans. Whether you’re a hardcore fan or just an enthusiast of a particular licence, you’ll find something to make you happy.
A reinforced product offering
The range on offer meets market and consumer expectations, with a mix of new and old licences.
A strong visual identity
With its youthful, trendy look and feel, MGeek is easy to spot in shops, creating spaces that can be identified from afar.
A key communication medium
In addition to the dedicated spaces, MGeek will serve as a reference for future campaigns dedicated to pop culture in Migros Geneva shops. From the creation of immersive pop-up stores to communication on social networks, MGeek is becoming the cooperative’s geek reference.
Buzz Attitude's impact
