Be Geek, or not to be?

Be Geek, the geek brand of the Belgian Carrefour hypermarkets.
Brand creation

From brand creation to marketing


A Geek concept for Carrefour

Under the same name, a same concept, two worlds that have coexisted for years have been brought together. Be Geek is the subtle alliance between video games and POP culture.

The brand offers a wide range of products, which will add a geeky touch to the customers’ daily life.

Be Geek’s design is easily identifiable and its plannogram by category guides the customers to their favorite references.

Thanks to an attractive commercial offer, the concept plays on the geek trends and offers a complete range of flagship products, as well as exclusivities.

Be Geek is an intergenerational corner that will speaks to real geeks and movie lovers.

The possibilities in terms of geek products and activations are endless. At Be Geek, we make sure that each customer will find a product they like.

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