Road Sixty Geek

Immerse yourself into the universes of your favorite superheroes. From movies, to TV-shows or cartoons, join Road Sixty Geek and take the highway to POP culture.
Brand creation

From brand creation to marketing

Tasks

A geek concept for Cora and Continente hypermarkets

Road Sixty Geek is a trendy store concept based on the geek culture in its broadest sense. The brand gathers thousands of references and gift ideas for fans of the key licenses from the small and big screens, manga or even video games, such as Marvel, DC Comics, Harry Potter, Stranger Things, One Piece, Super Mario, Pokémon and many more!

Road Sixty Geek is for everyone. Whether you like niche or mainstream licenses, or whether you are younger, elderly, a geek or not, the range is constantly renewed.

Market researchs have been conducted in order to provide the best products offer.

Road Sixty Geek speaks to all audiences, its graphic identity is simple and identifiable which has allowed it to quickly establish itself as a reference in the POP culture world.

Few times a year, with our partners, we organize big communications campaign linked to the momentums. The goal? Immerging the customer into the most famous franchises by bringing them to life, in the heart of the corners.

Road Sixty Geek's evolution

2019 - The beginning

The first Road Sixty Geek shop opened in 2019 in Brussels.

2020 - The concept seduces Cora stores.

The 8 BENELUX hypermarkets adopt a Road Sixty Geek corner.

2021 - On the road to France !

The good figures achieved in BENELUX push Cora France to enter the Road Sixty Geek era.

2022 - Romania and Portugal

The concept signs a new deal with Cora Romania and Portuguese hypermarkets Continente and opens 23 additional shops-in-the shops.

Where to find
Road Sixty Geek?

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