From brand creation to marketing
A geek concept for Cora and Continente hypermarkets
Road Sixty Geek is a trendy store concept based on the geek culture in its broadest sense. The brand gathers thousands of references and gift ideas for fans of the key licenses from the small and big screens, manga or even video games, such as Marvel, DC Comics, Harry Potter, Stranger Things, One Piece, Super Mario, Pokémon and many more!
A universal concept
Road Sixty Geek is for everyone. Whether you like niche or mainstream licenses, or whether you are younger, elderly, a geek or not, the range is constantly renewed.
A strong range
Market researchs have been conducted in order to provide the best products offer.
A powerful brand identity
Road Sixty Geek speaks to all audiences, its graphic identity is simple and identifiable which has allowed it to quickly establish itself as a reference in the POP culture world.
Supported by communications campaigns
Few times a year, with our partners, we organize big communications campaign linked to the momentums. The goal? Immerging the customer into the most famous franchises by bringing them to life, in the heart of the corners.
Road Sixty Geek's evolution
